PACKAGING DESIGN

In a sea of white and pastel packaging, the Way Of Will Skincare line pops off of the shelves. One, bold color for each skin concern category, as well as simple typography with a clinical-style layout, speak to the effectiveness of the product solutions themselves.

The packaging was created during my time at Aesthetic Movement. My responsibilities and contributions as Design Director and Designer are listed above. Details available upon request.

Images © Way Of Will

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Seeded from founder Willie Tsang’s interest in a healthier lifestyle, Way Of Will is an athletic brand focused on elevating the workout experience, in and outside of the gym. Created especially for people who train regularly, Way of Will products protect, energize, refresh, relax, moisturize and groom using the power of essential oils and aromatherapy.