PACKAGING DESIGN DIRECTION

The Way of Will essential oil product assortment packaging design complements the colorful sport core collection of the brand by utilizing the brand typefaces and trusted droplet icon in a clean design application that evokes a sense of luxury through the warm, healing spa-like finishing detail of copper foil stamping over rich, minimalistic black. Pattern details of organic shapes speak to the natural use of essential oils as a key collection ingredient. The end result is an essential oil collection from an established brand that is bold enough to stand on its own.

The packaging was designed by the design team at Aesthetic Movement. My responsibilities and contributions as Design Director are listed above. Details available upon request.

Images © Way Of Will

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Seeded from founder Willie Tsang’s interest in a healthier lifestyle, Way of Will is an athletic brand focused on elevating the workout experience, in and outside of the gym. Created especially for people who train regularly, Way of Will products protect, energize, refresh, relax, moisturize and groom using the power of essential oils and aromatherapy.