VISUAL IDENTITY DESIGN & ART

With its hand-painted icon paired with modern and eclectic typography, the visual identity for Terra Earth + Surf reflects the seaside location and the connection one has with nature. The logo embodies both space and texture, and the hand-painted illustration depicts the visual characteristics of the earth and moon—the moon being especially relevant as it affects the surf. The design exudes a feeling of what one experiences while at the sea, both in water and on the shore, grounded on Earth. The arc of the card and vinyl outline symbolizes that all are welcome and the soft rust color is inspired by the colors of the sand. The logo was applied to a business card, shopping bags, and window signage. Project details available upon request.

Images © Terra Earth + Surf
- Art Director: Maria Pastore
- Photographer: Bryan Barham

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Located in Spring Lake, New Jersey, Terra Earth + Surf is an outdoor living and natural home goods shop—a neighborhood resource and indulgence for the seaside locals and seasonal visitors.