LOGO DESIGN + DESIGN OF SIGNAGE & PRINTED BROCHURE + DIGITAL ASSET DESIGN DIRECTION

Aesthetic Movement partnered to launch Shoppe Object and a visual identity was created to communicate the show’s fresh, communal approach to the trade show experience. The logo was designed to be bold, friendly, and minimal, allowing for instant recognition and flexible adaptation as it supports a new featured artist and color palette each season. For the inaugural event at Metropolitan West in NYC, the Studio incorporated work from New York City artist Sandra Constantine in the development of printed materials, signage, and online marketing.

Shoppe Object was created during my time at Aesthetic Movement. My responsibilities and contributions as Design Director are listed above. Project details available upon request.

Images © Shoppe Object and Aesthetic Movement

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Shoppe Object is a semi-annual independent trade show for the home and gift industry.