DESIGN DIRECTION

The opening of the Aesthetic Movement pop-up retail space, SHOP, was timed with the re-opening of the Macy’s Herald Square housewares department of where it settled into place on the 8th floor. SHOP introduced a maker concept to the world of Macy’s and the branding evoked the legacy of the original Macy's and its origins as a family-owned dry goods store. The design of the bags and postcard echoed the hand-lettered signage of the early twentieth century.

SHOP was created during my time at Aesthetic Movement. My responsibilities and contributions as Design Director are listed above. Project details available upon request.

Images © Aesthetic Movement

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Macy’s Herald Square is the flagship of the Macy’s department store chain and opened in New York City in 1902.