VISUAL IDENTITY + PHOTO SHOOT CREATIVE DIRECTION, ART DIRECTION, & PRODUCTION + GRAPHIC DESIGN + SOURCING + CONSULTING

Pirtti apparel and tabletop accessories are hand-dyed with natural material or left natural and are able to be composted and returned to the earth. The work of creating, dyeing, mending, and treasuring is most enjoyed as a community together in a workshop-like setting, inspiring the name, Pirtti, Finnish for cabin. It is in this spirit that a hand-crafted logo was created with an abstract representation of a supportive structure and partnership, much like the essence of Pirtti is to its community and Earth. Following the creation of the visual identity, branded eco-friendly garment labels, hang tags, stationery, and signage were produced (items were made of organic cotton, sugarcane, recycled handmade papers). Inspired by living mindfully and intentionally, the photography creative direction focused on soft, natural warm light, and an energetic flow to communicate the raw materials, the fluidity of the concept and process, and the care of the collection and brand with respect to nature. Details available upon request.

Images © Pirtti
- Photographers: Kate Sears & Anne-Marie Kavulla
- Stylists: Christina Lane & Anne-Marie Kavulla
- Creative Director and Art Director: Maria Pastore

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Pirtti is a brand and studio founded by Anne-Marie Kavulla, a weaver, knitter, and dyer with a passion for plant dyes and circularity. Pirtti offers plant-dyed goods that may be mended, over-dyed, and when no longer of service, composted. Each piece is an expression of the belief that slow making imbues objects with a unique energy. This spirit grows richer over time, as the object changes hands, takes on a patina, and eventually returns to the earth as nourishment. Pirtti celebrates the life cycle of objects invites deeper respect for nature and contemplative living. Pirtti is a collaboration with nature.