BRAND STRATEGY + BRAND NAMING + DESIGN DIRECTION + PRODUCT & PACKAGING DESIGN + PRODUCT CONCEPTS & DEVELOPMENT + FRAGRANCE CURATION + SEASONAL LAUNCH PLANNING + CONCEPTUAL PRODUCT COPY + CATALOG ART DIRECTION

Conceptualized Izola’s sister-line, a woman’s lifestyle brand inspired by honoring one’s self, or an ode to one’s self (me), à la Odeme. Odeme launched with its collection of everyday staples, The Dailies, and included products (beauty, home, bar, tabletop, accessories) packaged in bright, colorful patterns while remaining timeless and classic in both style and functionality. To balance out the pop, we used uncoated paper wrapped boxes printed in pink with witty phrases stamped in gold foil. Curated and designed biannual seasonal launches based on strategy and sales as well as production and manufacturing capabilities. Art directed the wholesale catalogs. Products were sold in stores such as J.Crew, Anthropologie, and boutique retail shops around the country.

Odeme was created by the design and sales teams during my time at Aesthetic Movement. My responsibilities and contributions as Design Director are listed above. Details available upon request.

Images © Odeme & Aesthetic Movement

—

Odeme is a lifestyle brand of accessory collections for the modern woman at home, at work, and at play. Odeme embodies a celebratory spirit with considered design and a palette that pops for objects that are both fun and functional.