BRAND STRATEGY + DESIGN DIRECTION + VISUAL IDENTITY + PRODUCT, PACKAGING, & CATALOG DESIGN + PRODUCT CONCEPTS & DEVELOPMENT + SEASONAL LAUNCH PLANNING + PHOTO SHOOT ART DIRECTION, STYLING, & PRODUCTION + CATALOG ART DIRECTION

Through strategy, Minor History was developed as a modern, edgy leather accessories brand inspired by art, history, and travel. Pieces are made of high quality leather with clean construction, sans lining, and brass hardware, all at an approachable price point. Following the launch, to keep the core collection artful and fresh, seasonal launches were defined by a new assortment of shapes, colors, and leather textures; additionally, in-house designed artwork was printed on a limited number of pieces. The wholesale catalog covers were inspired by an artist or concept and also coordinated with the color palette for that particular seasonal launch.

Minor History was created by the design and sales teams at Aesthetic Movement. My responsibilities and contributions as Design Director are listed above. Details available upon request.

Images © Minor History and Aesthetic Movement
- Model: Jo Anna M
- Photographers: Kate Sears, Jonathan Bumble, Aesthetic Movement
- Stylists: Maria Pastore & Aesthetic Movement team
- Art Directors: Maria Pastore & Aesthetic Movement team

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Minor History creates smart, sturdy, and altogether covetable accessories to help carry the stuff of life. Using high quality leathers and solid brass hardware, our modern silhouettes are designed with clean functionality and a pretty edge to be with you for years to come. There are currently 120 product SKUs spread across 18 styles in the Minor History collection.