LOGO DESIGN + ILLUSTRATION

Inspired by the photographer’s appreciation and love for wildflowers and her childhood nickname, the Birdie Behind The Lens visual identity embodies the subtleties and softness found in both nature and the photographer’s work. The illustrative design exhibits a simple, modern, and organic feeling that is approachable and in line with brand’s core aesthetic.

Photography © Birdie Behind The Lens
Photographer: Katie Moeller

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With deep affection for the outdoors and being of a smaller stature, the Birdie nickname stuck and became the foundation of Katie Moeller’s photography business name. With a background rooted in art and a keen eye for details such as color, texture, and rich emotion, Katie offers an intimate experience and an editorial approach as a lifestyle photographer. Birdie Behind The Lens creates art from daily fleeting moments and the people or objects experiencing them. The result is a collection of imagery in which one can feel the energy of the time, place, and subject captured and emotionally connect and engage.