DESIGN DIRECTION

Set in the awe-inspiring desert of St. George, Utah, Atara’s resort and residences offer an oasis amongst the sandy, mountainous landscape and under the vast sky allowing for both adventure and rest. The visual identity encapsulates this balanced spirit, defining a well-rounded wellbeing where owners and guests experience elevated hospitality and realize their full potential. Inspired by trail maps and travel badges, the visual identity speaks to those who seek a path less traveled. Through hand-drawn line art, stamp-like details, and the compass icon reminiscent of the celestial canopy overhead, we’re led off grid and into the wild. The typographic “AT” device grounds those present in a sense of place that is well-connected, allowing transformative experiences. Wrapped in a palette that echoes the textures of the arid landscape and open vistas, the visual identity inspires one to embark on a journey of discovery.

My contributions to Atara were during my time as Design Director at Revolver New York. Project details available upon request.

Design Direction: Maria Pastore
Design: Revolver New York Senior Designer
Images © Revolver New York and/or Atara

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Located in the Desert Color community of St. George, Utah, Atara is an Autograph Collection residence offering a haven to guests and owners alike.