BRAND STRATEGY + BRAND NAME CONCEPT + DESIGN DIRECTION + PRODUCT & PACKAGING DESIGN + PRODUCT DEVELOPMENT + SEASONAL LAUNCH PLANNING + PHOTO SHOOT ART DIRECTION, STYLING, & PRODUCTION + CATALOG ART DIRECTION

immLiving, a ceramics decor brand, worked with Aesthetic Movement to develop a new product line from scratch utilizing their production partners and capabilities. We strategized and focused on building outward from the core immLiving products (ceramic dinnerware and the iconic Big Top Balloon Dog bookend). Through this effort, we named the brand 1993 (an homage to the year the founder’s family immigrated to Canada from China), and designed a curated collection that was rich in color and simple in form. A cool gray box design with knocked out design elements was both an economical solution and the perfect backdrop to the colorful products. We produced and art directed the bi-annual photo shoots and designed the wholesale catalog.

1993 was designed and curated by the design and sales teams at Aesthetic Movement. My responsibilities and contributions as Design Director are listed above. Details available upon request.

Images © Imm Living/1993 & Aesthetic Movement
- Photographer: John von Pamer
- Stylist: Aesthetic Movement
- Art Director: Maria Pastore & Aesthetic Movement team

—

1993 was a bold and modern ceramics collection for the home founded by the makers of immLiving.